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LG Electronics

South Korean multinational electronics company

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LG Electronics Inc. (Korean: 엘지 전자; RR: Elji Jeonja) is a South Korean multinationalmajor appliance and consumer electronics corporation headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of LG Corporation, the fourth largest chaebol in South Korea, and often considered as the pinnacle of LG Corp with the group's chemical and battery division LG Chem. It comprises four business units: home entertainment, mobility, home appliances & air solutions, and business solutions. LG Electronics acquired Zenith in 1995 and is the largest shareholder of LG Display, the world's largest display company by rev

Brand mission & value

On January 1, 1995, the morning newspapers unveiled LG's new CI to citizens nationwide. The winking red smiley face had a simple message printed below, "Happy New Year."

The ad sparked widespread curiosity. Then, on January 4, after the New Year holidays, LG satisfied public curiosity with a full-page newspaper article titled, "Lucky Goldstar turns into LG." This was LG's first official greeting to the public.

The symbolic mark, dubbed the "Face of the Future", presented along with the new LG name, was inspired by an artifact from the Silla Dynasty, the "Smile of Silla." It symbolizes five concepts (world, future, youth, humanity, and technology) and describes LG's management philosophy of "Creating Value for Customers" and "Promoting People-Oriented Management." The one-eyed smiley face, created with the "L" and "G," represents goal orientation, concentration, and positivity. The asymmetric blank section represents creativity and adaptation.

The "Face of the Future" r

LG

South Korean conglomerate corporation

"Life's Good" redirects here. For the Indian drama film, see Life's Good (film).

This article is about the corporation. For other uses, see LG (disambiguation).

LG Corporation (or LG Group),[b] formerly known as Lucky-Goldstar,[c] is a South Korean multinationalconglomerate founded by Koo In-hwoi in 1947 and managed by successive generations of his family. It is the fourth-largest chaebol (family-run conglomerate) in South Korea. Its headquarters are in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo District, Seoul.[3] LG makes electronics, chemicals, household appliances, and telecommunications products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek, LG Chem, and LG Energy Solution in over 80 countries.

History

LG Corporation was established as Lak Hui Chemical Industrial Corp. in 1947 by Koo In-hwoi.[4] In 1952, Lak Hui (락희) (pronounced "Lucky"; now LG Chem) became the first South Korean company to enter the plastics ind

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